Shannon Michael

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I am a well-rounded professional with experience in web design, web content management, project management, HTML coding, and website Q&A.  I began my career at TMP Worldwide, which owned  I trained to create company profiles in HTML, which was my first experience with web design, and I have never stopped loving it.  Today, I use WIX, a CMS platform that allows my clients to update photos and content easily once the site is created.  You can contact me directly or on the freelance platform Upwork.

Web Design | Web Content | SEO Writing

Director of Marketing

IoT America

- Develop and implement digital marketing plans and programs which increased social presence over 333%
- Manage the development of branding and corporate identity initiatives
- Develop and implement marketing plans, including promotional calendars and programs, new product introductions and other marketing projects
- Manage agency providers, consultants, freelancers and other suppliers, including
contract negotiation and management
- Oversee the company’s website and email marketing program and provide analytics

Project Manager

- Manage the workflow of all content needs for
- Collaborate with technical writers, engineers, marketing, advertising, programmers, and upper management to manage launches of new products
- Responsible for launching all support microsites to support new products
- Develop schedules and budget with training, engineering, technical writing, and training to collaborate timelines and deliverables

- Launch a new district website successfully: on time and within budget
- Manage the entire website project from conception to delivery
- Develop and track KPIs
- Organize, write and edit website content and district communications
- Hire and manage freelance staff to complete the web project

- Search engine optimization